Perumahan Bumi Citra Indah
Current focus is on Google Ads campaign optimization and improving lead quality.
Client Profile
Bumi Citra Indah is an integrated residential area offering a variety of housing options, including subsidized housing, commercial housing, and subsidized cluster units.
Background
Business Context
Bumi Citra Indah had built a solid reputation in the local property market as an inclusive housing developer (subsidized and commercial). However, their marketing strategy remained highly traditional - relying on printed brochures, banners, and property exhibitions. Amid shifting buyer behavior across various economic segments who now search for both subsidized and commercial housing online, they needed a digital transition to reach the right target market.
Challenges
What Needed to Change
Reliance on Conventional Marketing
High costs for physical exhibitions with declining ROI every quarter.
Unmeasurable Lead Quality
Difficult to track where potential buyers came from and which campaigns were most effective.
Objectives
Objectives We Set Together
Digitalize Property Marketing
Success metric: Build an online lead generation funnel
Strategy
Our Strategic Approach
Digital Storefront & Ads Strategy
We built a property website that functions as a digital marketing office complete with integrated lead forms, fueled by targeted Google Ads traffic.
Timeline
Execution
Development & Launch
- - Property Website
- - Google Ads Setup
- - Analytics Configuration
Optimization
- - Ads A/B Testing
- - Lead Quality Filtering
- - Website Conversion Optimization
Current Status
Progress Transparency
Current focus is on Google Ads campaign optimization and improving lead quality.
Services Provided
Technology Used
Learnings
What We Learned
Quality > Quantity
Optimizing Google Ads audiences to filter high intent produces real conversions, not just clicks.
What's Next
Future Opportunities
- CRM implementation for the sales team
- Email follow-up automation for prospective buyers
Related Services
FAQ
Frequently Asked Questions
What is the current status of the Perumahan Bumi Citra Indah project?
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