Bengkel Las Kang Ali
The project is currently in early implementation and optimization. The website has been launched and Google Ads campaigns are actively running.
Client Profile
Bengkel Las Kang Ali is a welding and metal fabrication specialist in West Bandung, serving canopy, fencing, trellis, and construction needs.
Background
Business Context
As a local fabrication service, the business relied heavily on neighborhood customers and word-of-mouth. The business owner wanted to secure larger orders via the internet, but realized that merely building a website would not generate sales without a structured acquisition process and sales mentorship.
Challenges
What Needed to Change
Limited Online Visibility
No strong digital presence when people searched for welding services on Google.
No Structured Acquisition Process
Customer inquiries were not systematically filtered or qualified, relying entirely on time-consuming manual communication.
Objectives
Objectives We Set Together
Short-term Goal
Success metric: Launch basic digital presence (Website, Business Profile) and trigger initial leads.
Medium-term Goal
Success metric: Improve WhatsApp conversation flow to convert prospects faster.
Long-term Goal
Success metric: Build a pipeline of B2B clients (contractors & housing developers).
Strategy
Our Strategic Approach
Website & Google Ads
A professional website was built as a trust foundation, driven by Google Ads to immediately capture local customers with high intent for welding services.
Lead & Sales Management Optimization
High traffic is meaningless without closing. Eltera actively helps structure the WhatsApp approach strategy, quotation preparation guidelines, and customer negotiation techniques.
Timeline
Execution
Digital Build & Ads Setup
- - Website Launch
- - Google Ads Setup
- - WhatsApp Handling Consultation
Conversion Evaluation & Mentorship
- - Lead Quality Optimization
- - Client Follow-up Mentorship
- - Sales Strategy Consultation
Content Expansion & SEO
- - Educational Content Strategy
- - Local SEO Strengthening
- - Customer Journey Optimization
Current Status
Progress Transparency
The project is currently in early implementation and optimization. The website has been launched and Google Ads campaigns are actively running.
Eltera's Role
Digital Growth Partner
As a Digital Growth Partner, our role extends far beyond being just a Website Partner or Advertising Partner. Eltera actively takes on the roles of Marketing Advisor and Digital Consultant to ensure the business grows. We work as a Sales Process Advisor mentoring the client on WhatsApp communication strategies and quotation preparation techniques, while also serving as a Lead Management Consultant ensuring every prospect from Google Ads can be converted into an actual customer.
Services Provided
Technology Used
Learnings
What We Learned
Lead Quality > Quantity
Although digital visibility instantly brought in 25 prospects, sorting out serious projects requires a fast qualification process through precise WhatsApp questions.
Sales Consultation is Crucial
Structured, neat, and fast WhatsApp responses significantly increase potential customer trust before face-to-face meetings occur.
What's Next
Future Opportunities
- Increase conversion from existing leads
- Develop an educational content strategy regarding iron and welding quality
- Strengthen Local SEO positioning
Related Services
FAQ
Frequently Asked Questions
What is Eltera's role in Kang Ali's business journey?
Is this project completed?
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